HOW DO DIRECTORS EVALUATE DIGITAL CAPABILITIES?
Directors must have a thorough understanding of the organization's digital capabilities, and a digital director can help with this assessment. The first step is to assess the leadership team's awareness, experience, and level of success with digital transformations, channels, and products. This assessment can help identify whether the team has the right combination of skills to succeed in the digital realm or if additional experience and skills are required.
Another way to assess digital capabilities is by evaluating the company's investment focus. Comparing digital investment spend against other IT, marketing, or operations projects and ongoing maintenance costs can provide insight into how effectively leadership leverages digital and whether the company over or under invests in digital customer or operations infrastructure.
Understanding the competitive landscape is also critical. A digital director must stay up to date on the latest technologies, emerging trends, and game-changing new ways to market, sell, design, or produce products and services. This knowledge enables boards to commit to longer-term strategic directions and time investments and prepare for the challenges presented by new entrants to the industry.
By leveraging a digital director's expertise, boards can gain a deeper understanding of their digital capabilities and make more informed decisions about their organization's future direction
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